Overview 
How can you make informed decisions when intending to expand overseas? Whether you are evaluating to internationalise or have already decided on entering a particular market, business owners can make better decisions on internationalisation by asking and finding the answers to the right questions.

In this workshop, find out the key questions you need to ask yourself before internationalising and learn how to get initial insights to help you evaluate if your products or services will be relevant in overseas market conditions.

If you are planning on doing business in Southeast Asia, it is vital to know the different emerging countries in the region to gauge the suitability to your products or services. Building a business model around the context of each market, including understanding their unique customer needs, will help set businesses on the path to success. Our Business Advisors will share the Business Landscape and Opportunities in South East Asia and hiring support from Workforce Singapore (WSG) to help advance your business.

• Business Owners
• Executive Directors
• Key Management

Learning Outcomes

• Learn how to evaluate opportunities in the overseas market
• Understand how to localise your brand to be relevant in targeting overseas market
• Learn to utilise available tools like Google Trends & Facebook ad library for market research

Speakers Profiles 

Ms Celestine Koh is a Practicing Management Consultant that specialises in market research and brand strategy at Piquant that she founded in 2013. With over 10 years’ experience in strategy, research and branding, she has overseen and worked across multiple industry sectors ranging from food and beverage, retail, professional services,  education and many more. Under her leadership, she has helped clients such as Law  Society of Singapore, CJ SEA, Bible Study Federation and Heritage Ceramics, to evaluate overseas opportunities and identify effective differentiation strategies to aid in their overseas expansion.

Ms Cheryl Ng is a Senior Manager within the Sales department of Rakuten Insights. She focuses on quantitative and qualitative fieldwork and data collection that helps clients understand the market better through consumer insights. She has worked on various projects within the retail, food services, hair & beauty and healthcare services amongst others, including studies on innovation and market entry and internationalisation across industries.

Business Advisors

Mr Gunalan, Manager, Business Advisory with SME Centre@SICCI, aside from assisting start-ups, he also focuses on helping established companies to grow, scale-up and diversify their business model. As a business advisor, he is well versed on government assistance schemes and he provides timely information to companies to improve their business. Mr Guna has 15 years of experience in key client management and has delivered consistent delivery of outstanding customer service through real-life and on-the-ground business engagement.

Mr Stephen Nathan, Manager, Business Advisory with SME Centre@SICCI focuses on helping employers meet their hiring and training needs and to tap on to Government initiatives that help them advance in their business. He delivers workshops, focusing on helping SME owners be aware of Workforce Singapore(WSG) initiatives such as Adapt & Grow and Hiring & Training assistance programmes.